Before the aggregate benefits of social media, there was good old word-of-mouth (WOM) – the oldest form of Marketing which even the disciples used to spread The Good News. The power in this marketing tool is that it is purely based on skill and results in a positive reputation.

In the industry of tv, film & entertainment make-up, no such individual has been as brilliant as building a brand purely based on positive word-of-mouth as has the legendary Mam’ Faith Seuoe. For decades Mam’ Faith’s skilled hands, sharp eyes,  warm spirit and pure passion have afforded her the best opportunities to own the title of “the go-to person” for make-up. Her highly valuable WOM has resulted in characters played by the likes of Samuel L. Jackson, Connie Ferguson, Sello Maake ka Ncube, Danai Gurira, Pearl Thusi,  Hlomla Dandala and Raven Symone, just to name a few, being brought to life.

Former editor-in-chief of Vogue Paris and founder of CR Fashion Book, Carine Roitfeld said that “Makeup can help you capture a moment”. No one has provided their hands of service in the art of make-up to ensure that key moments be captured like Mam’ Faith.